BREAKDOWN
For this project we used Notch to create five distinct interactive environments.
Each scene was designed to respond dynamically to the movements of the models, who were tracked by a sensor.
Each scene was designed to respond dynamically to the movements of the models, who were tracked by a sensor.
This interaction allowed the geometric shapes and patterns, created using Notch, to shift and evolve in real time as the models moved across the runway.
These projections, spanning the walls and floor, varied from sharp, linear designs to more organic, particle-based visuals, adding a layer of depth and energy to the overall experience.
These projections, spanning the walls and floor, varied from sharp, linear designs to more organic, particle-based visuals, adding a layer of depth and energy to the overall experience.
The models' gestures and positioning triggered changes in the projected visuals, creating a unique fusion of fashion, technology, and art.
The combination of cutting-edge technology with high-fashion elements gave the runway an innovative and futuristic vibe.
The combination of cutting-edge technology with high-fashion elements gave the runway an innovative and futuristic vibe.
The projections on the walls and floor not only complemented the designs being showcased but also became an integral part of the overall narrative of the fashion show.
Each of the five environments told a different story, blending geometry, motion, and texture, resulting in a visually captivating experience that pushed the boundaries of traditional fashion presentations.
Each of the five environments told a different story, blending geometry, motion, and texture, resulting in a visually captivating experience that pushed the boundaries of traditional fashion presentations.
Notch allowed us to design and manipulate geometries, particle systems, and textures that were projected onto the walls and floor of the runway.
The software’s ability to handle real-time interactions meant that the visuals could evolve fluidly, adjusting in response to each model’s movement and position
The software’s ability to handle real-time interactions meant that the visuals could evolve fluidly, adjusting in response to each model’s movement and position
CREDITS
Exhibition: Enstrangment at Marangoni
Creative Direction: MakeItPerfect, Neverest
Notch design & setup: GATE 1 Studio
Media server operator: Matteo Zaniboni
Light Designer: CUE Design
Software:Notch Builder 0.9
Media Server: Disguise gx2c
Tracking: Follow Me
Locations: Istituto Marangoni Fashion School ( Milan )
Date: 2023