/ Bridge of Love - Dubai 2024
The Project_
Located in the heart of Dubai, the Bridge of Love is a permanent interactive installation inside the One Za’abeel tower, designed to create a unique emotional experience for visitors. Guests dining at the restaurants can purchase a digital padlock, customize it, and see it appear in real time on the LED wall spanning the bridge between the two dining areas. By scanning a QR code on their table, users access the dedicated web app, where they can choose the color, decorative gems, and engrave their initials.
Once the customization is complete, they receive a video ready for social sharing, while their digital padlock comes to life on the massive LED surfaces of the bridge, visually enhancing the concept of the love bridge.
Notch & Disguise_
The visual infrastructure of the project is powered by Notch, ensuring a seamless interactive flow between the web app and the physical installation. The LED wall, which wraps around the bridge with ever-evolving visual content, combines pre-rendered and real-time generated elements. The connection between the web app and the LED wall is made possible through a JavaScript script integrated into Notch, which receives purchase data and dynamically updates the displayed content. The entire system is orchestrated by the disguise (d3) media server, responsible for handling real-time playback in Notch, content mapping, and animation synchronization with the bridge structure.
App_
The web app developed for this project is the core of the user experience, providing an intuitive interface for padlock customization and purchase in just a few simple steps. After finalizing their digital padlock design and completing payment, users instantly receive a personalized video to download and share.
The rendering process is optimized to ensure minimal waiting time, while synchronization with the LED wall guarantees an immediate visual effect.
