/ IFA - 2024
The Project_
We produced the video content for the IFA 2024 exhibition in Berlin. A massive pavilion of approximately 3,000 square meters hosted the three brands: Haier, Candy, and Hoover. For the occasion, several exhibition stands were set up to showcase the concept of the smart home and the ecosystem the brand is developing. Our videos guide the user through the discovery of the new connected home by Haier, Candy, and Hoover, through interactive videos, games, and immersive audio-visual experiences.




/ CANDY HERO
Tailor made_
A brilliant installation that showcases the Candy brand and its incredible ability to adapt to any home layout. Various types of bathrooms and kitchens offered by the brand are displayed on a sculpted LED wall with a central extrusion.



The research and designs_




/ HAIER LAUNDRY BOUTIQUE






/ HAIER STEAM
#CINEMA4D #AFTEREFFECTS #REDGIANTSUITE #VDBSIMULATION




/ HOOVER HF2

A game installation with two stations where guests can challenge each other to see who can clean the floor faster. Moving 3D environments and sprite particles on the floor were created, which are vacuumed up upon contact with the vacuum cleaner, earning points on the leaderboard.




/ HAIER ECOSYSTEM

Within the Ecosystem exhibition space, two rooms of an apartment were built to simulate and showcase the experience of the Haier connected home. The appliances communicate with each other, optimize energy savings through apps, and feature self-regulating sensors for temperature and humidity. We focused on the multitude of functions offered by hOn, utilizing numerous LED wall surfaces.






/ IOT TERMINALS
infopoint_
A touch experience that guides you through the hOn app. 
Throughout the pavilion, we built info points that explain the various installations.






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