/ THE TRADE DESK - 2023
The Project_
For the Blinkfish agency, we took care of the post-production and 3D CGI for this commercial for TheTradeDesk, a leading company in the online advertising sector. The challenge was to depict the world of the open internet in a graphic style consistent with their brand communication guidelines.
/ The Process
Once the shoe was modeled and customized, we proceeded with the 3D animations. The shoe was not the main focus of our video but rather had to simulate a hypothetical advertising spot within the screens in the video. It aimed to help convey how The Trade Desk sells its products within the open internet.
