/ Magnum TripleTaste
The Project_
Magnum TripleTaste is a project we created to explore the new possibilities in video production brought by the AI revolution. Instead of handing over the entire creative process to artificial intelligence, we chose a hybrid approach that preserves traditional craftsmanship. The commercial was developed using classic techniques with Cinema 4D and After Effects, while integrating key AI-driven steps into the pipeline to enhance and accelerate the process.
The Process_
We started by inventing a product that doesn’t exist, imagining a full advertising campaign for a new Magnum line called Magnum TripleTaste. Using AI, we generated a series of beauty shots of the ice creams. From these, we built basic 3D models and moved into Cinema 4D, where we created the full 3D environment: liquid simulations, collisions, camera animations, and object physics, effectively producing the final commercial.
/ C4D _ Xparticles _ Controlnet
