IFA - 2025 /
The Project_
We produced the video content for Bonsaininja For Haier Europe at IFA 2025 in Berlin. Within a vast 3,000-square-meter pavilion, multiple exhibition areas were set up to showcase the smart home concept and the ecosystem the brand is developing. Our videos led visitors on a journey through the connected home by Haier, Candy, and Hoover, featuring interactive experiences, games, and immersive audiovisual installations.
/ SMART HOME
An interactive installation that brings Haier’s smart home ecosystem to life. The centerpiece is a dynamic interactive floor, where users can explore the brand’s connected solutions through movement and gestures, transforming the space into an engaging and immersive discovery experience.
/ IOT TREE
An engaging installation built around the IoT Tree, a striking digital structure with glowing LED strips and a central screen. Visitors could step on interactive floor buttons to trigger animations and visual content on the display, creating a playful and immersive way to experience the brand’s connected world.
/ WASHING
An interactive installation where visitors used a glowing tracking ring to swipe left or right on a series of lifestyle images, choosing what they liked or disliked. Based on their preferences, the system suggested the most suitable products from the brand’s ecosystem, transforming a simple gesture into a playful path of discovery.
/ BIONICOOK
An immersive journey inside a LED-walled cube, where visitors stepped into the heart of the oven itself. The experience visualized the path of food as it cooks, unveiling one by one the innovative features of the new model in a spectacular and engaging way.
/ COOLING
A sleek digital installation that connects two next-generation refrigerators to a central interactive screen. As visitors engage, the display comes to life—showcasing the smart features, energy efficiency, and innovative design behind Haier’s latest cooling technology.
/ SPIRALE LED
A dynamic spiraled installation where four next-generation Hoover vacuums are displayed around a central sculptural screen. Inside the spiral-shaped display, animated graphics flow and evolve—highlighting the innovative features of each model and bringing to life Hoover’s vision for the future of smart, effortless cleaning.
